We believe that if you wear glasses, then you should be having fun with it! Whatever fun looks like to you 🙂 We make it easy by carrying a wide variety of bold and independent designers, as well as many well-made classic styles. Some of our favourite designers are Anne et Valentin (France), theo eyewear (Belgium), Ahlem Eyewear (California and France), Moscot (New York), Masunaga (Japan), Dutil (Vancouver!) and many more! We also want you to feel inspired and comfortable in our shop, and we’ve created an environment like no other optical store in town. From the art on the walls, to the antique furniture, to our fun displays, we’re here to help you have fun trying on glasses and finding your next perfect set. Our team is also an eclectic bunch of the friendliest optical nerds you can find, who are super into learning about who you are, how you see yourself, and how you’d like your glasses to compliment that. Our collections are organized by brand, not-gendered, so it’s easy to explore the whole store and see what feels most like you.

Goo Goo is also a destination for vintage eyewear, being one of the only optical stores in Victoria to carry old stock vintage frames. Our vintage collection includes frames from the 1920’s to the late 1990’s, with many classic styles that are fun and back in fashion. These one-of-a-kind frames are also a great price, so if you’re looking to keep costs down, for a student budget, or looking for a great but inexpensive second set, this collection offers something for everyone.